Annie Boyd | annie boyd blogger
Words frequently pour from our mouths with no thought or imagination, and no awareness of the influence they have. Choose yours wisely. Blogging and social media strategy services by Annie Boyd, a Glasgow based social media consultant with clients UK wide.
annie boyd blog, copywriting and blogger services
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Blogs – Copywriting – Storytelling

Words are powerful enough to build or burn bridges, encourage endeavors or crush confidence, intimidate individuals or motivate the masses. Words frequently pour from our mouths with no thought or imagination, and no awareness of the influence they have. Choose yours wisely.

Discover interviews, opinion, news and inspiration in these pages which I write purely for my own enjoyment. If you find something of interest hit the ‘share’ buttons and spread the word. Get in touch if I can help creating copy for your business.

This article first appeared in a blog I wrote back in 2011. When launching this website in May 2017 I trawled through the archives and chose the articles which still felt relevant to either social media marketing or the business world I'm part of.  Things have definitely improved but sadly there's a long way to go. When I was a child I changed what I wanted to be when I grew up on a weekly basis. I was often told that it wouldn’t be possible. I couldn’t be a ballerina because I was too tall, I couldn’t be a singer because I was tone deaf, I couldn’t be an astronaut because I got travel sick just going to my Granny's on...

Started in 2004 by Frank Warren as a community arts project PostSecret has become a worldwide phenomenon with books, exhibitions, tours and an enormous online following, with over 350 million page views on the website that is updated every Sunday. PostSecret offers individuals the chance to anonymously share their hopes, fears, desires, weaknesses and goals with the world. Anyone can fill out a postcard revealing their secret and post it to be published online. There is a discussion forum where people can chat and offer advice and the website also links to helplines and support networks. PostSecret is unusual in that some of the content could be considered quite depressing, even the stiffest of upper lips would wobble at certain postcards, yet...

Who will be responsible for the day to day running of your social media? Is it a role for the marketing department or the customer facing staff? You have a social media strategy, you have goals and you know how to measure the activity but how much time did you spend finding the best person/people to deliver the message?   Anyone can learn about products and services and share information online but what a business really needs is representatives who are passionate, who genuinely care, who notice the little things and who react accordingly. Communication can be complicated, the message needs to be clear but as this sweet short film by Oscar Sharp demonstrates, it's not just about holding up a sign. ...

I was wearing jeans, two pairs of socks, big furry boots, two long sleeved tops, jumper, cardigan, scarf, winter coat, another scarf, hat and gloves and still I could feel the cold nipping at my bones. It was 10.30pm and I was standing at Central Station looking at the departures board filling up with “cancelled” notifications and praying my train would turn up. All I could think of was a hot bath and getting home. I took a seat on the metal chairs on the platform and quickly stood back up. Baltic! In the afternoon I’d been walking through the city centre and had passed a man begging outside Buchanan Street station. “Any spare change?” “Can you spare some change?” He was...