Annie Boyd | annie boyd blogger
Words frequently pour from our mouths with no thought or imagination, and no awareness of the influence they have. Choose yours wisely. Blogging and social media strategy services by Annie Boyd, a Glasgow based social media consultant with clients UK wide.
annie boyd blog, copywriting and blogger services
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Blogs – Copywriting – Storytelling

Words are powerful enough to build or burn bridges, encourage endeavors or crush confidence, intimidate individuals or motivate the masses. Words frequently pour from our mouths with no thought or imagination, and no awareness of the influence they have. Choose yours wisely.

Discover interviews, opinion, news and inspiration in these pages which I write purely for my own enjoyment. If you find something of interest hit the ‘share’ buttons and spread the word. Get in touch if I can help creating copy for your business.

Like a spiral in a spiral or a wheel within a wheel, never ending or beginning…..instead of windmills in my mind there is an abundance of endless stories, whirring around and around, half typed and stored on my laptop in a folder entitled ‘Half Written Blogs’. January has passed in a blur and it’s now midway through February. At some point last year I was supposed to have finished writing a book. A deadline I had set myself. I have the outline of the story and the characters. I’ve had brilliant advice from a couple of authors and fate put me in front of publishers and ‘people in the know’. But I wasn’t ready, it wasn’t finished, pfffft it was hardly...

'Every life shared begins with a question. Will you?' #WillYou Tiffany recreates the same story of a love affair in all of their marketing but I particularly love this new campaign which features same sex and interracial couples. An old classic updated to embrace diversity and the world we live in. Does your marketing need a whole new approach or could a few adaptions to a tried and tested story be enough to make people fall in love all over again?  ...

Whilst researching a work project I came across this TED Talk by Ash Beckham and I really wanted to share it because it is possibly the best talk I've ever seen. Ever. Ash talks about facing her fears and finding the courage to live the life she wants to live, not the life that she was expected to live. I'd never heard of Ash before but her message struck a chord with me and I think it applies to the majority of people I know. No-one likes to be vulnerable and at some point in life we've all worn a mask, hidden our true feelings, avoided saying what we really feel in order to fit in, to be accepted or do what was...

I like to think I'm open minded but lately I find myself putting people into three categories. Pilots Pilots are people who take you on a journey. They have the skills and expertise to know the right direction, to help map out the route, to communicate effectively and to get you from A to B. The journey might take an unexpected detour, there may be some turbulence, but ultimately you travel together and arrive at the destination having enjoyed the experience. Gliders Gliders take you to the top of the mountain, strap you in tight, hand you the controls and give you the motivation and self-belief to leap off the side. You are alone, but if you have a wobble, gliders offer the support...

Picture the scene. The band are playing your favourite song, the venue is packed. Your toes are tapping, your fingers are drumming out the beat. The dance floor is empty apart from one woman, dancing 80’s style in sharp angular movements, waving her arms around and grinning ear from ear, singing along and lost in the joy of the moment. She signals to her friends at the bar to ‘Come and dance, come on, come on!’ but they all decline, reluctant to be in the spotlight. Scanning the room her eyes meet yours and she approaches. ‘Come on, come on and dance!’ What do you do? A handful of people reading this will get up and join her, free from self-consciousness or...

This interview first appeared in a blog series I wrote entitled 'The Women In My Life' in June 2013. Jo Macsween is now in a new chapter of her career supporting, guiding and inspiring leaders to shine at Vistage. My favourite thing about Jo is that she never fails to surprise and impress me, be it writing a book, competing in a triathlon or dancing the foxtrot. Let me introduce you…. My first job was teaching English as a second language in Budapest. It was 1991, the Russian tanks had not long departed and the outside of my flat was riddled with the scars of bullet holes…..an exciting time for a young green graduate! The best advice I ever got was ‘sleep is...

Last night I spotted these British Midland stickers on the door of a travel agents in Glasgow. The ‘Airline for Europe’ no longer exists. The design that was new and fresh back then now feels retro and transports me back to the 10th of June 1997. That’s exactly 19 years ago to this very day, and was the day I joined British Midland, my staff number 8902. Back then I was a skinny 21 year old, starting my training course at London Heathrow, miles away from the town where I lived in Scotland. The boxer Barry McGuigan sat beside me on the bus from the airport to the hotel. I wore a grey skirt suit and a white blouse. The first...

This interview first appeared in 2013 as part of a 'Women in my life' blog series which I created to shine a light on inspiring women. Margaret has since won The Queens Award and was awarded with an OBE for her services to Business and Entrepreneurship.    Margaret Gibson has a penchant for brightly coloured tights, funky shoes and is a secret fan of wrestling. Well known for her hard work ethic and passion for helping others to achieve their full potential, Margaret genuinely cares about people and is a great listener, which possibly explains her phenomenal ability to remember names and faces. She is living testament to her mantra of ‘be kinder than people expect you to be’. My first job was helping...

When sitting in front of a screen updating your social media accounts are you confident that the updates you post are delivering the correct message to your target audience? Are you speaking their language?    It's essential to recognise that real people, current and potential customers are reading what you share online. These people vary from enthusiastic novices to experts, happy laid back souls to grumpy so and so's, all forming an impression, making assumptions and sharing their opinion with their own networks. How do you reach and engage with so many different personalities when you can't see their face, hear their tone or read their body language? The first three minutes of this beautiful film by Poppy de Villeneuve highlight how simple...

A touching ad campaign from Samsung as they introduce and promote their video call centre for customers with hearing impairments. Clever, heart-warming and very relevant to any business trying to communicate effectively with current and potential customers, stakeholders and partners Are you talking the same language as your target audience or are you creating barriers to effective communication? Are you willing to invest time in really understanding the challenges people face with your product or service? Are you willing to review and adapt, or is your marketing and communications plan set in stone? Are you listening and identifying the needs of your customer, staff, partners or stakeholders or just sharing the same old content, in the same format, again and again? Well...